The results of the ‘Reader’s Digest Most Trusted Brands Survey’ for 2022 are out, and Dilmah, the iconic Sri Lankan tea supplier, is within the 20 most trusted brands.
The survey covers a comprehensive range of products and services across 71 categories, as selected by New Zealanders. In this survey, the ‘Whittaker’ New Zealand chocolates, crowned as number one, retained their most prestigious position for the eleventh consecutive year. The survey says, ‘it is a family business dating back to 1896; it’s the brand’s commitment to perfection and improvement that has ensured its steadfast position at the top of New Zealanders’ hearts, minds…and taste buds. New Zealanders believe that Whittaker’s chocolates consistently taste great.’
‘The award-winning Trusted Brands featured in the Reader’s Digest 23rd annual survey stand out among their competitors. During the hardest of times throughout the pandemic, they have continued to build their customers’ trust by consistently responding to their customers’ concerns and expanding their services. Product ranges to meet better the changing market demands report continues.
‘Trust in consumer brands takes years of careful planning, execution and nurturing,’ says Reader’s Digest editor-in-chief Louise Waterson. ‘But during challenging times, and the past year has been one of the most difficult on record, we’ve seen quality brands live up to their promises to their customers. As a result, these brands have been able to win and retain the trust of their customers.
