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Sustainable and Ethical Tourism in Sri Lanka: Nurturing Responsible Travel Experiences | Ashan Wijetilleke | Nugegoda, Sri Lanka

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ශ්‍රී LankaNZ is a free distributed Sri Lankan Community Newspaper that aims to reach a Sri Lankan population of over 18,000 all over New Zealand. The demand for entertainment in literacy media itself gave birth to ශ්‍රී LankaNZ

Sri Lanka, with its enchanting cultural tapestry, pristine landscapes, and diverse ecosystems, has evolved into a coveted destination for travellers in search of unique and authentic experiences. Against this backdrop, a growing awareness and commitment to sustainable and ethical tourism have taken root in the country. ‘Experiential Traveller’, which is a local travel agency, stands as a shining example of this commitment, seamlessly integrating a comprehensive sustainability policy into its operations.

Sustainable and ethical tourism is a holistic paradigm that seeks to minimise the adverse impact of travel on the environment, fosters social inclusivity, and contribute to the economic well-being of local communities. The three pillars of sustainable and ethical tourism, encompassing environmental, social, and economic considerations, form the bedrock for responsible travel practices. This comprehensive approach not only safeguards the natural and cultural integrity of destinations but also ensures that tourism becomes a catalyst for positive change, enhancing the overall well-being of both the environment and local communities.


Environmental sustainability is a foundational aspect of responsible tourism. Experiential Traveller takes a proactive stance by meticulously calculating the carbon footprint of each holiday and implementing measures such as tree planting initiatives to offset it. The agency places a strong emphasis on resource efficiency, waste reduction, and endorsing eco-friendly practices in the selection of accommodations. By reducing the use of disposable goods, implementing sustainable purchasing practices, and opting for environmentally conscious properties, the agency ensures that its operations align with environmentally responsible principles.

Social responsibility within the tourism sector entails fostering positive relationships with local communities and ensuring the equitable distribution of tourism benefits. Experiential Traveller actively collaborates with local communities to share economic gains, paying due respect to cultural heritage, and encouraging responsible behaviour among its partners, employees, and clients. This commitment ensures that the cultural and social fabric of the destinations visited remains intact and thrives. Engaging with local communities, respecting local customs, and promoting responsible tourism practices are integral aspects of the agency’s dedication to social sustainability.

Economic viability stands as another critical pillar of sustainable tourism. Experiential Traveller places a premium on fair remuneration for its employees, partners, and service providers. By actively working with local communities, the agency ensures that the economic gains generated by tourism are distributed in a manner that is beneficial to all stakeholders. Collaborating with local businesses and service providers, prioritizing economic opportunities for local communities, and implementing sustainable growth strategies all contribute to the economic well-being of the regions visited.

Local travel agents, such as Experiential Traveller, play a pivotal role in promoting sustainable and ethical tourism. The agency takes proactive steps to ensure that its tours align with these principles, actively engaging with local communities, respecting cultural heritage, and promoting responsible tourism practices. Moreover, Experiential Traveller’s emphasis on ‘Slow Pace’ travel allows travellers to immerse themselves in the local culture and environment, fostering a deeper connection and appreciation for the destinations visited.


Experiential Traveller’s Sustainability Policy underscores its commitment to responsible tourism practices. From calculating and offsetting carbon footprints to promoting sustainable purchasing practices, the agency places a strong emphasis on minimizing the environmental impact of its operations. By collaborating with local communities and respecting cultural heritage, Experiential Traveller ensures that its tours contribute positively to the social fabric of the destinations visited.

Sustainable and ethical tourism in Sri Lanka marks a transformative shift in the way travellers experience and engage with destinations. Experiential Traveller’s unwavering commitment to the three pillars of sustainability – environmental, social, and economic – serves as a commendable model for responsible tourism practices. As the travel industry continues to evolve, local travel agents play a pivotal role in shaping the future of tourism in Sri Lanka and beyond, ensuring that it remains a force for positive change and a source of enrichment for both travellers and local communities.

By Ashan Wijetilleke
Nugegoda – Sri Lanka


For all your personalized and sustainable travel experiences, connect with “Ashan Wijetilleke”, the proprietor of Experiential Traveller via:

WhatsApp: +94-713-483-648
Email: info@experientialtraveller.lk
Website: www.experientialtraveller.lk


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